As a business owner, having an up-to-date website is very important since out-of-date information doesn’t look good on a website and missing components could be a hinderance. Also, you should make sure that you have key components on your website that will help you reach your target audience. To help determine what you need to include, I have created a short list below:

• Contact form: make sure that you provide a way for your target audience to connect with you directly. Having an actual form is best and if you want to include an email or phone number, this could be helpful too.
• FAQ section: if you are asked the same questions on a regular basis then you should thing about setting up a Frequently Asked Questions (FAQ) section on your website. Then you could direct your website visitors to the FAQ section to answers to their qu
• Testimonial section: ask your current client if they will give you a testimonial that you could put on your website.
• Promotions: create promotions that will give a discount to your current or potential client when purchasing your products or services.
• Subscriptions: include RSS and mailing list that will allow your target audience to follow your news and tips that you share.

This is just a starter list of components that you need to make sure you have as part of your website in the coming year. Other areas that you might want to look into are sharing links with joint venture partners, searchable option, or link to your privacy statement.

Just as when you search for a house and you want the best location, you want to make sure that your domain name has the same. To help you choose the right location for your domain name, I’ve create a short list of tips below:

• Domain name = web address: this is your online address so choose a domain name that will help you reach your target clients.
• Try different combinations of name: create a list of words that will easily be identified with the purpose of your website then try combining the words to create your domain name.
• Get feedback: if you have a support system in place or at least business associates, get their feedback about the domain name you want to use.
• SEO friendly: make sure that the domain name you choose is Search Engine Optimization friendly which means that it would make it easy for search engine to find your website for you niche or keyword.

As you go through the selection process of choosing a domain name, be open to names that may be different but are “catchy” or memorable. Who knows, you might have the next eBay or Amazon website so don’t be afraid to choose a name that may seem strange.

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